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Don’t “Just Do It”

Posted on March 24, 2017December 31, 2021 by Steve Ainslie
Places I’ve traveled for business

Early in my sales career, I fantasized about traveling for business. I imagined flying around the world, meeting with important people and becoming the next Bill Gates. 

I had no idea that over the next 2 decades, I’d travel all over the United States working trade shows, meeting clients, and attending QBRs & Sales Kickoffs.

It didn’t take me long to realize that I’d rather be home.


 

It’s not that I don’t value in-person interaction with customers and coworkers.

I like being face-to-face with my customers. Communications is undoubtedly better.  Plus, whenever I go onsite, I always ask for a tour of the “shop”.  I’m fascinated to see how my customers actually get work done. My favorite onsite visits include touring a steel mill, crawling inside multi-million dollar private jets, seeing giant turbines being manufactured and exploring state-of-the-art Data Centers.

I also have had many great experiences working closely with a tight knit group of sales and tech professionals that never would have happened if we were all working remotely.

If you haven’t had these experiences yourself, I encourage you to try both Field Sales from a remote office and Inside Sales from HQ.


That said, I’ve made a conscious decision to no longer travel for work.

Here’s why:

  • I despite everything about flying – the inconvenience, the delays, the total lack of customer service.
  • I don’t sleep well in hotels.
  • I want to see my wife every day (and she wants to see me most days).
  • I miss my pets (and they miss me).
  • I love not commuting.

 

From a business perspective

  • I can service my customers very effectively remotely.
  • Most of my clients like to meet in person occasionally, but 90% of my work is done offsite.
  • It reduces costs for my clients and for me.

How can I do this?

Recently, I was contacted by a CEO who wants help expanding his sales team 2x.  After we discussed his specific needs, he said,

“Great. Let’s get you up here to spend a few days with us onsite next month.” 

Over the few days, I complained to my wife about how much I hated traveling. I whined about how often my flights got delayed or canceled, how I can never sleep in the hotel, how I have nightmares about some of my worst trips.

And then I said,

Wait – I’m the boss. I don’t have to travel for business if I don’t want to.  I’m just not going to go onsite anymore unless it’s local. 

This works for me because I am the owner of Inside Sales Dude and because I am willing to turn down any business where overnight travel is a requirement.

It’s a beautiful thing.

 

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