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Economic Escapism

Posted on June 15, 2023 by Steve Ainslie

My friend is lonely so he bought a motorcycle. It won’t solve his problem. Buying things never does. He’ll be excited for a few weeks. He’ll buy accessories and will work on his new bike customizing it with gear, attachments and doodads. He’ll take a few trips on it. Then, after his initial burst of enthusiasm subsides, the bike will sit in his garage most of the time.

We have been seduced by Madison Avenue to believe that buying something (or owning it) brings happiness. I’m sure most of us can think of something we own that brings us great joy.

Some things make a huge difference in life satisfaction. For me, having a reliable car, a healthy dog, comfortable clothing and a decent house are nearly irreplaceable. Everything else is nice to have and makes my life more convenient and pleasant.

But none of it really makes me happy (except, possibly, my dog).


My friend didn’t ask me what I thought before he bought the motorcycle. He didn’t want my opinion or my advice. Besides, I am sure he knows what I would have said since I’m a frugal minimalist and have discussed my thoughts on luxury purchases quite often.

That’s OK though. He’s a grown man. He doesn’t need my advice. For him, the price of purchase is worth it.

Even if it won’t make him any less lonely.

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