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How to Sell When Your Product is “A Nice To Have”

Posted on June 29, 2018December 31, 2021 by Steve Ainslie

My wife Ellen likes to watch home improvement shows like Fixer Upper. I’m not a big fan of these shows. I find them banal and monotonous with far too many commercials. But the worst part is that after watching these shows, Ellen walks into our kitchen, sighs loudly and says, “We really need to put in…

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Mr. Carpenter

Posted on June 27, 2018September 4, 2021 by Steve Ainslie

In high school my favorite teacher was Mr. Carpenter. He taught Computer Science, Trigonometry and Calculus. He ran the Math Club. He led our school’s gifted/honors program. He was a genius. He would think before speaking. He encouraged questions. He pushed us to challenge ourselves academically. He never yelled. He never assigned us busywork. He looked…

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When Hustle Isn’t Good Enough

Posted on June 26, 2018September 13, 2022 by Steve Ainslie

When I asked to try-out for the University of Pittsburgh’s Division 1 Wrestling Team having never wrestled a day in a my life, the head coach warned me that “natural athletic ability isn’t good enough to be successful here.” I was insulted. I proclaimed that I had no natural athletic ability (true but perhaps not…

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No News Is Good News

Posted on June 23, 2018September 30, 2022 by Steve Ainslie

For most of my life, I loved reading the newspaper. As a kid, I started by reading the comics. Then I moved on to the political cartoons. Over time, I grew to enjoy articles about politics, the economy, business and lifestyles – pretty much everything except cars, sports and fashion. Reading exposed me to ideas…

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You Might Not Need a Sales Manager

Posted on June 22, 2018September 4, 2021 by Steve Ainslie

As someone who’s been in sales management for most of his professional life, it may be sacrilegious for me to say it, but you might not need a sales manager. For some companies, a sales manager can make or break your sales team. For others, a sales manager is a waste of money. Money that…

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Math Geek

Posted on June 22, 2018September 4, 2021 by Steve Ainslie

I have loved numbers for as long as I can remember. As far back as I can remember, I’ve been a counter.  As a child, I’d count the steps it took to walk to the grocery store. I’d divide my toy soldiers into equally numbered teams. I asked people’s ages and would figure out how many…

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I Don’t Want Your $2.7M Penthouse Condo

Posted on June 20, 2018September 4, 2021 by Steve Ainslie

Last weekend my son did an art event in a penthouse condo that was on the market. My wife and I went to the event to support him. The artwork was incredible. The artists and their families were an eclectic cast of characters.  The condo, not so much. Even if I had the money to afford…

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How to Make Sales with No Leads, No Marketing and No Track Record

Posted on June 18, 2018December 31, 2021 by Steve Ainslie

Once upon a time, I joined a 3 man startup to sell Intrusion Detection Service. I realized in my first week that our product was vaporware – we had no software, no service and no customers. But we needed to generate sales so we could make payroll and run the business. Not to mention, I needed…

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Old Man

Posted on June 14, 2018September 4, 2021 by Steve Ainslie

Last year I had a work trip to Pittsburgh, my old hometown. While there, I arranged to have dinner with some friends who I hadn’t seen for several years. We planned to meet at my hotel and walk to a nearby restaurant. Since it was summer, I took advantage of the great weather to take…

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What is it you do and how do you make money?

Posted on June 14, 2018September 4, 2021 by Steve Ainslie

Recently I had a conversation with a former colleague who asked me, “So what exactly is it that you do and how do you make money?” I’ve gotten this question several times in the past year, so I thought I should  share my response in a post.

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